Translating content and its importance for better brand localization

Translated content has grown in value as the marketing dynamic quickly changed right before our eyes, with capitalism and globalization paving the way for brands to reach prospective customers in places that once seemed distant.

Brands now have a virtually unlimited global reach. However, this is not without its obstacles, mainly when translating content. To reach a worldwide audience, you must speak their language. When language isn't an issue, your brand's narrative can span the globe. Your brand's potential worldwide audience is eager to read and hear your content, which becomes far-reaching and impactful once professionally and precisely translated into each language.

Your content is your most fundamental aspect for bridging the barrier and growing a global clientele. Content localization is how you get there.

What is content localization?

Content localization is modifying your label's content, products, or service to a specific target region, such as a country or language. It allows consumers to easily understand, appreciate and use a product in their language. Consider Netflix: Successful shows have garnered large global audiences by translating and subtitling them. Stranger Things, available in 190 countries and 20 languages, has taken the top rank in India, Iceland, and the United Kingdom.

However, it is not only about translating content into another language. Content localization must also be culturally appropriate. When Coca-Cola first entered China, they rapidly found that the name didn't have the same enticing feel. This resulted in country-specific marketing. In China, the world-famous beverage is now known as Kekoukele, which translates to "flavorful fun.

What is the importance of content localization for your brand?

1. Boosted SEO ranking

Proper content localization by translating your brand's website content can bring better Search Engine Optimization results. Your site will rank higher in online searches due to being specially curated with well-written content through effective keyword utilization. Professionally translating content means better visibility, increased website traffic, and greater user engagement.

2. Make more in-depth connections.

Content localization and localized marketing allow your customers to engage with your brand on a deeper level, fostering trust and increasing their likelihood of purchasing. Communicating with your users in their native language and adapting your product to provide a seamless experience will help you improve brand recognition and enter the local market competition.

3. Increased accessibility

Many potential customers have hearing or visual disabilities, deeming audio and video information incomprehensible. Translating content and providing subtitles promotes inclusion, expands potential distribution, and allows you to reach a much larger worldwide audience.

Going Global by translating content with Mayra

Great business strategies start with enhancing content localization and engagement through translating content. Manual transcription is difficult enough without adding a plethora of different language contents. Projects stall, teams are overworked, and budgets are pushed to accommodate the costs of external translators. We, at Mayra Enterprise, guarantee professional service and accuracy in our translations, which are generated by linguists who are subject matter experts. You can find us on our website at https://www.mayraenterprise.com/ or give us a call at +91-9899816073.